Iconic and difficult to resist, Cadbury's chocolate is a hit with kids and adults alike. Cadbury World in Birmingham, West Midlands, gives you the chance to spend the day surrounded by the stuff - tasting it, making it, smelling it and even learning the history of it.

Best for: all ages.


Cadbury World

What to expect

Public transport
Picnic areas
Open year-round
On-site shop

What to do

Cadbury World is made up of zones, each one offering a different chocolatey experience. The adventure starts in the African Jungle where you learn all about the origins of the humble cocoa bean. Travel through time and continents to discover how Cadbury became a household name.

Younger kids love the Beanmobiles where you travel by a mini bean-shaped car and get to meet the bean characters.

Watch the chocolatiers at work in the live manufacturing plant.

Watch TV ads of days gone by.

Ride a virtual rollercoaster and fly in an airship in the 4D cinema experience.

Stock up in the world's biggest Cadbury shop.

Put your feet up and let the chocolate settle whilst the kids have fun in the African Adventure play area.


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Explore the World with Take the Family

Where to stay

In nearby Birmingham. our hand-picked family accommodation recommendations are the ibis budget Birmingham City Centre and the funky self-catering apartments of Staying Cool Rotunda.


Opening times vary depending on time of year and day of the week, but are generally 9/10am to around 4/5pm.


This is a chocolate lovers' heaven and visitors get chance to sample some of the sweet stuff as they tour. If you want something more substantial, the on-site cafe has hot and cold food including family meal deals. 

Offer of the week

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Expect to pay around £50 for a family ticket for 4 (2 adults, 2 kids); under 4s go free. Pre-booking is essential.