Pre-book – queues can be horribly long! At very busy times of year, consider upgrading to fast-track tickets for an additional cost per person (still free to under-4s), allowing you to check-in at a priority desk just 15 minutes before your allotted boarding time (otherwise, you can join the queue 30 minutes before your scheduled flight time, but you need to leave extra time to buy tickets or collect pre-booked ones).
For an extra special experience, why not book a Private Capsule.
Book a night flight for an extra-spectacular ride during which you can admire London’s landmarks in all their illuminated glory.
Invest in an in-flight mini-guide from the gift shop so that you can play ‘Guess the landmark’ with your kids.
Swot up on fantastic facts about the Eye and its construction from the website in advance, so that you can regale your kids with interesting titbits of info during the ride.
Get your kids to take their own cool photos of the Eye and upload them to one of its Flickr groups.
Look out for special events such as Halloween Tricking or Treating. The Eye is also the venue for London’s spectacular New Year’s Eve fireworks display over the River.