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Early Bookings Increase on Family Holidays

Thursday 15 January 2015

Early booking family holiday offers

Almost half (46%) of parents with under-5s and 43% with over-5s are taking advantage of the benefits of early booking, according to new research by ABTA, and a third of all summer holidays will be sold in January and February to take advantage of the best deals and to make sure of availability in the most popular destinations and resorts. For families, free upgrades and complimentary child places are an additional incentive, with some holiday companies offering up to 20,000 free child places for summer 2015.

January bookings to European destinations are also being boosted by the Pound’s strength against the Euro, while overall family holiday bookings have been given a shot in the arm by the abolition of Air Passenger Duty for children under 12 from May 1st – a move that will save £142 on the cost of a family holiday in Florida for two adults and two kids.

UK holidays or ‘staycations’ are also seeing strong advance bookings, with an increase of 27% in some areas – again, strong domestic tourism in 2014 has reinforced the need to book early to be sure of availability.

Recent years have seen a sustained increase in early bookings. Trends for the coming year based on January sales to date include Cornwall, Menorca, Mallorca, the Canary Islands, Greece, Mauritius, the Maldives, the Caribbean, Mexico, Cuba and the Dominican Republic.

Commented ABTA chief executive Mark Tanzer: “One outcome of the recent financial crisis is that consumers are savvier and so we are not surprised to see that more people are booking early. The travel industry traditionally launches some of its best deals at this time of year and holidaymakers who book early can take advantage of these, as well as getting greater choice and availability. These benefits are even more pronounced for families where availability of child places for the summer months can fill up quickly.”

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