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Take the Family › Thomson Holidays Rebrand as TUI

Thomson Holidays Rebrand as TUI

TUI rebrand

Holiday firm Thomson, known among other things for its popular family holidays, has just rebranded as TUI.

Set up as Thomson in 1965, TUI UK is Britain’s largest travel company. TUI, the name of the German parent company of which it is part, stands for Touristik Union International. TUI UK’s self-stated remit is ‘to continue to modernise the way the nation holidays’.

Thomson Airways has become TUI Airways, and the firm’s cruise division is now called Marella. All-inclusive brand First Choice is unaffected, as is Crystal Ski. 

Says Nick Longman, TUI UK’s managing director, “After taking more than 100 million customers on holiday over the last six decades as Thomson, we understand that one size no longer fits all when it comes to travel. People are looking beyond the traditional package holiday. They want a holiday that is handpicked just for them and the next evolution in mass market travel is personalisation and customisation."

TUI UK plans to do this by developing ‘emotionally intelligent technology to unlock holiday desires’. This will include a ‘facial coding pod’, Destination U, to analyse the way customers’ faces respond to a variety of images. The data based on their emotional responses will be used to calculate a ‘perfect holiday prescription’.

 

Read more about family holidays with TUI UK, with First Choice and with Crystal Ski.

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